Read the original post published on the iCrossing Great Finds Blog on April 12, 2011.
Have a Twitter account for your business? Watch out – a recent study by ExactTarget-CoTweetidentified many reasons why people will stop following your business on Twitter: your messages are repetitive and boring, you are inundating your Twitter stream with blatant marketing pitches, or you are tweeting too frequently, to cite a few factors. But never fear – I have good news for marketers who want to do a better job engaging people and incorporating Twitter into your marketing outreach. You have free access to a seasoned pool of experts for advice, mentoring and education: celebrities.
Celebrities? Really? Yes, really.
While some celebrities earn headlines for behaving badly on Twitter, many others use Twitter intelligently to build their personal brands and to perform acts of altruism. I am not talking about celebrities who simply shout about their latest movie or concert tour; I mean the Alyssa Milanos of the world who use Twitter to build a global community and give you a glimpse into their lives, thus making their brands more transparent and accessible.