Google improves social search — and why you should care

Please see the original post on the iCrossing Great Finds blog, published March 9, 2011.

Last month, Google announced the release of its updated social search results integration. This update took your social network connections into account when serving results in the Google search engine. As a result, when you look at a search engine results page, you can see relevant results as well as recommendations and shares by your network, including your Twitter followers and Flickr buddies. It’s easy to see how an individual can benefit from Google social search inclusions – but do businesses get any value?

In a word: yes. And marketers need to pay attention to what Google has done. This blog post discusses why, based on iCrossing’s deep knowledge of search and Google.

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