I love a good social media campaign like I love deep fried pickles – I just can’t get enough. However, when a social media campaign backfires, well, I kind of love that too.
This week, it looks like oil company Shell is the one who made a huge SNAFU, which has led to some pretty hilarious social media news.
In an effort to involve users in their online activity, Shell allegedly opened up an ad generator for fans of the company to help create upcoming advertising campaigns, bringing awareness for the impact Arctic energy resources could have on our world. From their Arctic Ready site:
Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide.With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.