Top 5 Reasons Why Businesses are Failing At Using Social Media for Team Collaboration

View the original post on Madras Geek, published April 15th, 2010

With the huge increase in social media tools available for personal use, we are seeing a lag in the amount of time it takes businesses to adopt these tools for their own business networking. When the success of a business depends on the successful and productive communication between its people, businesses need to take steps in the direction of increased collaboration and communication among their team.

So why aren’t businesses using Facebook- and Twitter-like tools to collaborate and connect their teams to get more done? There are many reasons for this, and we’ve got them explained below.

Reason #1 – They Don’t Know These Social Tools Exist

Some businesses just aren’t aware of the fact that these new team collaboration solutions are available for use. They aren’t looking for a better way to collaborate because they don’t realize their current collaboration tactics are broken. They think that there is no need for a solution that uses social media features to benefit the communication in a business. However, in recent years, the amount of these communication and collaboration tools have increased greatly, and will become necessary to a business’s success in the near future. So do a little research, find a collaboration solution that is easy to use and integrates social media traits to entice your team to use it, and jump on the bandwagon early!

Reason #2 – Businesses Are Not Embracing Social Media Advancements

Email is losing its all-encompassing effect on teams as the best way with which to communicate with team members. Unfortunately, email is what people know and understand how to use these days. They aren’t moving into the 21st century and experiencing all the features of a detailed team collaboration solution. There is a reason why there are so many options for better business communication: They work, and they deliver so much more than email has to offer. A hint to business owners: Team collaboration solutions WILL increase communication and team productivity, thus increasing your revenue. Who can say no to that?

Reason #3 – Old Habits Die Hard

Once the business decision-makers realize there is a nice, new collaboration solution that utilizes Twitter- and Facebook-like social styles to increase communication between team members, they need to make the change and start using it. But guess what? Old habits die hard. Make sure you work hard to keep all communication within the solution rather than reverting back to your old ways of using email. Once you make the switch and become fully committed, you’ll love the feeling of knowing all communication is happening in one secure place.

Reason #4 – Executives Don’t Set A Good Example

Sometimes the executives need to keep up with the kids. With a younger, more tech-savvy workforce entering today’s businesses comes the knowledge and love of social media tools. 20-somethings have been using MySpace, Facebook and Twitter just as long as they have been using email, and have been in front of computers for most of their lives. But these new employees are not the influencers in the business. The executives of the business are not as familiar with such tools, and don’t understand their effect on communication and collaboration. In order to push some of the mid-level managers and set a positive example for the younger entry-level employees, executives and business owners need to use these tools themselves and show how they can be beneficial in a professional setting. It may even be smart to utilize an online team collaboration solution that is secure and professional and keeps all communication in the same place as the tasks and projects on which the team is working. This way, the communications stay on the business and the work, and users aren’t distracted by other messages on their personal social media sites.

Reason #5 – Business Can Be Complacent

Admitting there is a new way in which to work is the first step. The next step is actually making the change and moving toward that better solution. Unfortunately, many business owners and decision-makers are complacent and think their way of doing things is “just fine.” And while it may be “just fine” it’s not great. It’s not exciting. It’s not powerful. It’s not revolutionary. And yes, there is going to be a bit of hard work in moving over to a new system of more effective team collaboration and communication, but pushing onward and accepting the new, better way of getting work done will be worth it in the end.

Because social media is changing the way we as individuals connect, communicate and behave is no reason not to embrace those benefits for the business world. Find a business-oriented solution that brings your work together with your communications, and you’ll see the incredible business benefits of advanced social team collaboration.