Li Evans’ “Social Media Marketing” Is So Awesome, It Hurts

Please read the original post on, published August 23, 2010.

Not only is Liana ‘Li’ Evans a super genius in the worlds of social media marketing and internet marketing, she is one of my friends and great colleagues in the internet marketing space. And, she is also one of my favorite people to learn from and follow in social media.

So when Li sent me a copy of her new social media marketing book “Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media” I sat right down and began reading. And I was not disappointed.

By reviewing everything you need to know to develop an effective social media marketing strategy, “Social Media Marketing” can be somewhat of a Bible for those interested in the social web. From the basics of social media to putting it all together in a quality integrated marketing strategy, this book is perfect for those just starting out in social media marketing and those looking for guidance along the way.

What this book DOESN’T do, which I love, is give a step-by-step guide on how to actually perform all the tactics mentioned in the book. Li provides great insight on which great social media tactics are out there, why marketers should engage in them and what types of benefits to expect from these tactics. There are also many fantastic real-world examples of companies engaging effectively in social media. However, Li does not spoon-feed the audience by giving them any “secrets to success” or specific timelines to follow to achieve that success. If you want to be a successful social media marketer, you need to do the heavy lifting yourself.

The main point of social media, of which Li does an outstanding job explaining, is to actually be social. Listen to what others are saying and respond accordingly. Just as you won’t attend a dinner party shouting about how fantastic you are, you shouldn’t jump right into a social network and start promoting your business. Learn what others are talking about and what they care about. It’s about the conversation, after all.

If you want to read this awesome book (and you should), you can buy it from Li’sSocial Media Marketing Book site, or at any online or in-store book retailer. And follow Li on Twitter @storyspinner for great marketing updates, news from industry conferences and stories about her adorable dogs.

Using Social Media To Find A Job

Read the original post published on on August 8th, 2010

With the recent advancements in social media, blogging and searching websites, finding a job has become a lot easier. Gone are the days of sifting through newspaper want ads looking for something you can do. Now, you can search thousands of job listings within a few minutes and keep up to date on the status of your favorite position.

Because social media is all about bringing people together, you can use many great social media marketing tactics to help you find a job.

1. Be honest - Be up front and forward about who you are, what you do, why you are looking for a job and where you want to be. This is not the time to fluff up your communications. Tell people you’re looking and tell them why they should hire you.

2. Join #JobHuntChat – Every Monday evening at 8pm CDT, join #JobHuntChat on Twitter by following the hashtag and answering questions about your job hunt. You’ll get in front of a lot of people this way, and you will learn new things about job hunting.

3. Create a website or blog – By creating your own website or blog, you are giving potential employers an easy view into who you are, and what skills you possess. If you’re a designer, design a great site. If you’re a writer, show examples of your writing on a blog. And don’t forget to post your resume and your bio.

4. Clean up your profiles – Yes, I know Facebook is usually for personal use. But guess what? Other people may be able to see what you have on your profile anyway. And make sure your language on Twitter and MySpace isn’t offensive either. No one wants to hire someone who swears, gets wasted and bashes their old employers. Be professional online and off.

5. Follow job posting users on Twitter – There are plenty of Twitter accounts that post job openings from a variety of sources. Start following these accounts and you’ll see when new jobs are posted right away so you can jump on them.

6. It’s about who you know – Just as in real life, job hunting online is all about connections. So network, network, network. Talk with HR people, headhunters and others looking for jobs to gain knowledge and insight. By building this relationship with them, they will pass job information and openings to you because they know you’re looking.

You can find a new job, and you can find a better job. You just have to know the right ways to go about it. Find the people in your industry on social media sites, stay connected and stay relevant, and you’ll have a great new job soon.

How To Find Time For Social Media

hair-out-714605Please read the original post, published on The Wax Blog on May 21st, 2010

We want to be able to “do it all”, but let’s face it – we don’t have time. You probably don’t even have time to read this blog post, right? Staying up to date on all the new advances in online marketing is a full-time job in itself. Below I’m listing my top 5 ways to manage my workload.

How do YOU stay organized enough to read all the blogs, tweet to all the influencers and still try to make a name for yourself and your business online? And how do you do all this without pulling out your hair and running and screaming through your neighborhood? Share your time and work management tips in the comments section and let’s get a good list going.

For starters, here are 5 quick ways to stay organized and manage your day-to-day online marketing tactics.

Continue reading