The day I realized I was a true search nerd was about 3 months before my wedding in 2010. I was deciding between keeping my former last name (Larson) and taking my soon-to-be-husband’s last name (Notman). At the time, I honestly felt that Notman was a lame last name, and really, why would I want to be called someone different from who I’ve been my whole life?
Until, one fateful day, I sat in front of my computer like I do every single day, and Googled myself. By Googling “Dana Larson” thousands upon thousands of results showed up – and the vast majority of them weren’t me. Turns out, Dana Larson is a very popular name.
Then, I Googled “Dana Notman” and… nothing. Well, not nothing, exactly. There was one Google result for some kind of class reunion roster where a gal named Dana was next to someone else with the last name Notman, and Google returned that result. And it hit me – there were no Dana Notmans in Google.
I COULD BE THE ONLY DANA NOTMAN IN GOOGLE!
And that is the moment I decided to take my husband’s last name.
Please read the original post published on iCrossing’s The Content Lab, published August 22, 2012.
Infographics have become so popular that we’ve “tumbled headlong in the era of infographics” (in the words of one pundit), making it more difficult for creators of infographics to capture your attention in the cluttered digital world. To be sure, infographics, when done well, continue to help companies build connected brands via visual storytelling. You just need to work harder to make sure your clients notice your work. Here are six ways to maximize the visibility of an infographic when it’s launched.
Optimize Your Content
iCrossing talks a lot about optimizing your content for search. That same mentality applies when creating your infographic. Strong headlines and killer statistics will make your infographic more visible. Before launching your infographic, make sure the content is written in a way that makes you excited about it and makes you want to read it. Those basics tenets lay the groundwork for a visible infographic.
Make Your Infographic Shareable
Before you even create your infographic, make it shareable. Obviously the more people share your infographic, the more attention it will get. Include social sharing buttons on the pages of your site hosting the infographic to allow people to tweet, +1, like and bookmark to their preferred social sites. Also make sure you include an embed code for readers to copy and paste so that the infographic is embedded on their own sites and blog posts. Those tactics will not only increase your infographic’s exposure but can also help build links as well. Continue reading
Read the original post published on the iCrossing Great Finds Blog on April 18, 2012.
For most CMOs, acquiring new customers and achieving sales are the primary goals of digital marketing and an important focus of their corporate websites – but it’s not always easy to convert Web traffic to sales. Marketers typically optimize their websites to increase natural search rankings and, therefore, traffic. However, a more advanced (and increasingly popular) approach to search engine optimization (SEO) is to increase natural search sales from website traffic. Following are some basic tips for using SEO to increase online customers, improve online sales, and to build a connected brand.
1. Ensure That Your Tracking Method Is Accurate
Before you begin any sort of conversion optimization, make sure that you have a solid way to track sales. Double check your sales funnels, and if you track contacts and leads through phone calls or emails, confirm that those contact details are accurate. Without this knowledge, your SEO sales may be counted as something else or lost entirely.