Google Yourself

The day I realized I was a true search nerd was about 3 months before my wedding in 2010. I was deciding between keeping my former last name (Larson) and taking my soon-to-be-husband’s last name (Notman). At the time, I honestly felt that Notman was a lame last name, and really, why would I want to be called someone different from who I’ve been my whole life?

Until, one fateful day, I sat in front of my computer like I do every single day, and Googled myself. By Googling “Dana Larson” thousands upon thousands of results showed up – and the vast majority of them weren’t me. Turns out, Dana Larson is a very popular name.

Then, I Googled “Dana Notman” and… nothing. Well, not nothing, exactly. There was one Google result for some kind of class reunion roster where a gal named Dana was next to someone else with the last name Notman, and Google returned that result. And it hit me – there were no Dana Notmans in Google.


And that is the moment I decided to take my husband’s last name.

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Six Ways to Convert Website Traffic to Sales with SEO

Read the original post published on the iCrossing Great Finds Blog on April 18, 2012.

For most CMOs, acquiring new customers and achieving sales are the primary goals of digital marketing and an important focus of their corporate websites – but it’s not always easy to convert Web traffic to sales. Marketers typically optimize their websites to increase natural search rankings and, therefore, traffic. However, a more advanced (and increasingly popular) approach to search engine optimization (SEO) is to increase natural search sales from website traffic. Following are some basic tips for using SEO to increase online customers, improve online sales, and to build a connected brand.

1. Ensure That Your Tracking Method Is Accurate

Before you begin any sort of conversion optimization, make sure that you have a solid way to track sales. Double check your sales funnels, and if you track contacts and leads through phone calls or emails, confirm that those contact details are accurate. Without this knowledge, your SEO sales may be counted as something else or lost entirely.

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