Read the original post published on iCrossing’s Great Finds Blog on June 8, 2012.
Any business that operates its brand through regional locations (ranging from retailers to restaurants) needs to understand the implications of the launch of Google+ Local, a new type of Google+ Brand page that Google unveiled in May 2012. Google+ Local merges with Google+ Business pages to enhance local results. Operating in the world of Google+ Local means you need to include visually appealing images and engaging videos in your local listings. And it’s essential that you embrace the new social aspect of Google+ Local pages – interacting with people on your page by adding them to circles and communicating with them. I invite you to read my newly published point of view, Google+ Local: Visual, Social and Essential to learn more about how Google+ Local can help you become a connected brand. Please let me know whether we are addressing your questions and needs, and I always welcome your ideas and input.