Integrating Direct Mail with Internet Marketing

Please read the original post published on ExpertBits.com on August 29, 2010.

Trying to find the right balance between traditional and internet marketing can be a challenge. Old school, direct marketing tactics still work, but when everyone is turning to the web, it’s important to be where the customers are.

For some, it’s best to have all marketing done online. For others, it’s best to only target prospects directly in their homes. There is nothing wrong with either approach, but if you’d like to get the biggest bang for your buck, you may want to try integrating your marketing tactics.

Businesses – especially local businesses – see a huge benefit and ROI from local direct marketing and direct mail tactics. As a way to drum up new business, there are few tactics that can produce such consistent results. If this sounds like the right avenue for you, you will first want to identify a direct mail solution. For its ease and cost-effectiveness, Splash Postcard Marketing is a great choice. Splash will help you design a direct mail postcard, target the best list for your card, and ship it out easily for you. And it’s really affordable.

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Be An Internet Marketing Champion

Read the original post, published on ExpertBits.com on July 12th, 2010.

Within our current economy, we’ve all seen marketing budgets, staff and strategies take a big hit. but now more than ever, marketing and advertising need to be playing important rolls in positioning your brand and keeping sales steady.

Luckily, one of the most cost effective marketing tactics is to engage in online marketing. If you’re finding yourself in a situation where marketing – including internet marketing – is being reduced, start spouting the costs and benefits of an effective internet marketing campaign. The big wigs will love to hear about saving money while also keeping the brand and product offerings in the public eye.

Here are three more ways in which you can be an internet marketing champion in your business.

1. Push for integrated messaging – Whenever you hear of a new product, updated strategy or different target audience, start thinking and talking about what that means from an online marketing standpoint. What will you be able to do from an SEO perspective? How about social media? Blogging? Keep everyone in the loop as to how important these updates are and how it can impact your website, and they’ll feel its importance as well.

2. Read marketing news, and share with others – In order to be an effective internet marketer, you need to stay up to date on the latest news, updates and tests going on in the industry. When you read of a new tactic, or a new way of approaching existing tactics, share it with others. Also be sure to share specific ways that you can take these new ideas and use them in your business. Let everyone else on the team know that you are engaging in this research, and they’ll look to you for ideas and guidance.

3. Test on your own – Everyone loves statistics. If you can’t find stats on a certain tactic you’d like to present to your boss, do some independent testing on a website of your own. Track actions and results in great detail. When you’ve completed your test and you’ve seen some success, share your findings with your team to encourage the adoption of the new tactic.

By being a champion for internet marketing in your business, you can rest assured that you are doing everything you can to keep your company’s marketing – and possibly your job – safe and secure while we dig out of the recession.