Read the original post published on iCrossing’s Great Finds blog on May 2, 2013.
Sharing your story connects your brand’s ideals with your customers. That’s exactly what Hampton Hotels, part of Hilton Worldwide, did by working with iCrossing to conceive of and roll out the “Hamptonality Moments” campaign. On May 2 at the iCrossing CMO Summit, Judy Christa-Cathey of Hilton Worldwide shared the story behind a video campaign that has generated more than 5 million views and a 90 percent share rate as well as national attention from Mashableand CNN.
The campaign brings to life Hamptonality, a term that refers to going the extra mile for customers at Hampton Hotels. Christa-Cathey explained that Hamptonality was established as part of the employee culture before permeating throughout the experiences each customer has when staying in the hotels.
“I call Hamptonality marketing from the inside out,” she said.