Google Changes on Keyword Referrals Do Not Kill SEO – They Make It Better

Read the original post published on the iCrossing Great Finds Blog on October 19, 2011.

With Google’s latest announcement in the name of customization and secure searching, the act of reporting on organic keyword referral data is changing.

Marketers will no longer be able to track which keywords referred a user to their site if the user was logged into Google at the time of their search. While this is an interesting move – and one that our SEO reporting team is taking into heavy consideration – I want to be clear about its impact.

Like all Google changes, for those of us who do SEO for a living, it will result in us being better at our jobs.

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