Please read the original post published on ExpertBits.com on August 29, 2010.
Trying to find the right balance between traditional and internet marketing can be a challenge. Old school, direct marketing tactics still work, but when everyone is turning to the web, it’s important to be where the customers are.
For some, it’s best to have all marketing done online. For others, it’s best to only target prospects directly in their homes. There is nothing wrong with either approach, but if you’d like to get the biggest bang for your buck, you may want to try integrating your marketing tactics.
Businesses – especially local businesses – see a huge benefit and ROI from local direct marketing and direct mail tactics. As a way to drum up new business, there are few tactics that can produce such consistent results. If this sounds like the right avenue for you, you will first want to identify a direct mail solution. For its ease and cost-effectiveness, Splash Postcard Marketing is a great choice. Splash will help you design a direct mail postcard, target the best list for your card, and ship it out easily for you. And it’s really affordable.