Read the original post published on the iCrossing Great Finds Blog on May 14, 2012.
What I love most about AMC’s Mad Men is the feeling of connectedness I have while engaging with the show — by connecting with the characters and storylines, and also with the show and other viewers through online communities. Mad Menclearly demonstrates how being visible and engaging builds a strong, dedicated community around the brand.
Creating Connectedness through Visibility
For months leading up to this season’s premiere episode of Mad Men on March 25, AMC began an aggressive visibility campaign. The “Mad Men Is Back” campaign flowed seamlessly through social networks, online videos for each character, and even integrating current AMC programming with its commercials. I know I watched the “Joan Is Back” video a handful of times (girl crush!), and actually laughed out loud while seeing the “Mad Men Survivors” commercial during the final episodes of The Walking Dead. This exciting, constant messaging increased the level of anticipation for the latest season with each new message.