Read the original post published on iCrossing’s Great Finds blog on May 2, 2013.
iCrossing’s 2013 CMO Summit, Connectedness: Marketing in the Moment, kicked off with a bang May 2 with a presentation by Adam Lavelle, iCrossing’s chief strategy officer. Lavelle’s presentation, “Marketing Moments That Matter,” asserted that digital marketing is all about creating moments across digital media. He discussed how companies can build connected brands (or close relationships with their audiences) in real-time.
“Digital marketing is all about the moment,” he asserted. He explained that people experience many, many moments throughout a day — and in those moments, marketers need to connect with individuals to ensure that a brand’s customers, prospects, network, and influencers know and trust the brand.
As Lavelle explained, the way in which we access the web has shifted drastically in recent years. In 2013, the number of smartphones and tablets is greater than the number of desktop and laptop computers. Consequently, consumers are connected to their networks 24/7. Brands can – and should – connect with their audiences around the clock, in the places and spaces in which they are most comfortable.