Read the original post published on iCrossing’s The Content Lab on June 12, 2013.
There was a lot to love about this year’s ConFab Minneapolis, one of three annual ConFab events where businesspeople discuss content strategy and marketing, including how to make content better, how to organize it more effectively, and how content can help all our clients succeed. The most important learning we took away from Confab 2013 is that marketing content must serve as a conversation. The brand’s role in the conversation is to communicate your brand, vision, and the benefits of your products/services directly to the reader. Doing so builds trust with customers and improves the quality of the experiences that customers have with the brand — which thus increases the likelihood your customer will engage in a conversation with you and about you. Here are some additional learnings from the two-day event:
What Is Content?
Nowadays, content marketers understand that content can consist of a wide range of items such as videos, gifs, text-based articles, and infographics that reside wherever you have a digital presence. At ConFab, we also learned about some of the ways content reflects your brand, as follows:
- By sparking a conversation. The information you put out into the world will start or continue the conversation your brand is having with your customers. In order to have that conversation – you need to know who you are and to whom you’re talking.
- ·By reflecting your personality. Use your content to show exactly who you are — your walk, your talk, your dress, and your vibe. Own your personality at every turn.
We also learned that content is sometimes scary. Because it’s meant to be so personal, your content can evoke intense feelings for those creating it and for those engaging with it. Be mindful of this reality when creating content or making recommendations to change content. Your “content stakeholders” may be more resistant to change.
Moreover, never forget about the importance of content as part of your marketing strategy. Content is second only to the product/service you’re offering. It is your voice and it should be used effectively to sell your brand. So, in the words of Simple Minds (and for the love of John Hughes) “don’t you, forget about me … ” and make sure you keep content strategy and marketing in your marketing outreach.
We’ve all been there – the dreaded weight loss plateau. That point at which we stop losing weight, even though we are continuing our workout routines and diet plans. It happens to everyone, and it should be expected at this point. But when it happens, man, is it discouraging.
However, there are a few things you can do to push through these awful weight loss plateaus.
- Give your workout program and diet plan another look – It’s possible that, now that you’ve seen weight loss success, you may be slacking a little on your workouts or eating a couple extra snacks each day. This is completely normal, and something that could be affecting your weight loss progress without you even realizing it. So give your diet plan another look. Make sure you’re documenting everything you eat each day, and make sure you are maintaining your dedicated workout routine. You don’t want to stop now, not now that you’ve seen what all your hard work can get you.
- Change up your calorie intake each day – Often, your body’s metabolism can get used to your calorie intake, and therefore can adjust for it so you don’t lose too much weight. You’ll want to keep your metabolism guessing by zig-zagging your calorie intake each day. If you’re following a 1,300 calorie a day diet, try eating 1,500 calories a couple days a week, then going down to 1,100 a couple days later. This will shock your metabolism into trying to adjust the variances in calories, and will then help you lose more weight. Continue reading
Here’s the deal – not everyone has time to commit to going to the gym for an hour each day. Even 30 minutes of an at-home DVD workout program can be really tough for some people. And while I personally think that if you want to be successful in your weight loss and fitness goals you need to make working out a priority, sometimes it’s just not going to happen. Or sometimes the goal is to just be a tad bit healthier.
That’s why, even if you have “no time to workout,” you should just do it anyway! You don’t need a fancy gym membership to get in 10 extra minutes of aerobic exercise each day. And while 10 minutes of exercise isn’t enough to lose 20 pounds or build significant muscle, it’ll definitely get your blood moving, get you out of “couch-potato” mode, and increase your metabolic rate enough to help with digestion.
Just do a handful of the below activities each day, and you’ll reach those 10 minutes easily: