Please read the original post published on iCrossing’s The Content Lab, published August 22, 2012.
Infographics have become so popular that we’ve “tumbled headlong in the era of infographics” (in the words of one pundit), making it more difficult for creators of infographics to capture your attention in the cluttered digital world. To be sure, infographics, when done well, continue to help companies build connected brands via visual storytelling. You just need to work harder to make sure your clients notice your work. Here are six ways to maximize the visibility of an infographic when it’s launched.
Optimize Your Content
iCrossing talks a lot about optimizing your content for search. That same mentality applies when creating your infographic. Strong headlines and killer statistics will make your infographic more visible. Before launching your infographic, make sure the content is written in a way that makes you excited about it and makes you want to read it. Those basics tenets lay the groundwork for a visible infographic.
Make Your Infographic Shareable
Before you even create your infographic, make it shareable. Obviously the more people share your infographic, the more attention it will get. Include social sharing buttons on the pages of your site hosting the infographic to allow people to tweet, +1, like and bookmark to their preferred social sites. Also make sure you include an embed code for readers to copy and paste so that the infographic is embedded on their own sites and blog posts. Those tactics will not only increase your infographic’s exposure but can also help build links as well.
Announce the Infographic
Once your infographic is published on your site, tell people about it. Make sure they know the who, what, where, when, why and how of your infographic by announcing its launch. Draft and distribute an optimized blog post discussing the details of the infographic. That way, readers will understand your infographic right away and be able to easily see all the hard work you put into it.
Share It on Your Social Spaces
Your social media pages are full of friends and fans of your company, and they’re interested in what you’re working on. Make sure you post a link to your infographic on Facebook, Twitter, Google+, LinkedIn and any other site in which you actively participate. These engaged audiences will see your infographic and can easily share, +1, retweet and like it for their networks to see. You’ll see an increase in traffic coming to your site through social channels as well.
In addition, you increase your shareability potential if you if you create a multi-part infographic. The smaller segments of the infographic are more shareable and can be posted about multiple times before combining into one master graphic. That way, each piece can generate many more shares for the infographic as a whole, culminating in a greater reach by a greater number of people.
Submit It to Infographic Publications
Another way to increase the digital footprint of your infographic is to submit it to infographic directories and online magazines. Submitting your infographic to directories and publications will help make sure more eyeballs view your content, and help increase overall shares as well. InformationIsBeautiful and DailyInfographic.com are two sites that publish infographics on a regular basis. If your infographic are published to sites like these, you’ll receive a lot of impressions and shares. However, submitting to these sites does not guarantee inclusion, and some may critique your infographic, so be ready for criticism.
Distribute It to Topic Influencers
A direct way to get your infographic in front of the people who will find it the most interesting is to send it directly to them via email or tweet at them from your business Twitter account. Doing so will encourage the influencer to view your infographic, and, in turn, would provide them direct access to share it. For example, if you created an infographic about how owning dogs helps you live a healthier life, you’d want to single out pet and healthcare publications.
Online content may still be king, but sharing that content is what will get your brand noticed. When infographics are created and promoted well, they can provide a huge benefit for the brand’s online visibility. You build brand awareness, reinforce content strategies, increase social shares, and build inbound links.
By creating a high-quality, detailed, accurate infographic and promoting it in a successful way, you’ll ultimately build a connected brand. — Dana Notman, iCrossing search engine optimization strategist